Khoren Sahagian

Khoren Sahagian
Materials Scientist

Editorial May 2014

The current generation of consumers will eventually become displaced by the millennials.  Product development and marketing experts will be learning to cope with the new idiosyncrasies of ‘Generation Y’.  Firstly, many of these individuals do not form strong allegiances to brands.  Second, emotional connections appear to have the greatest dominance over consumer selection.  And finally, there is greater importance in first discovery.  The arising rules are reminiscent of a Japanese candy bar shelf; no consecutive month will display the same colors, cartoons, or shapes.  So what are some potential implications to the consumer manufacturing space?  Some trends are already becoming clear.

GenY Automation: versatile robotic platforms continue to be integral in production implementation.  Some of the new mechanization is more mobile, easily programmable, rapidly deployed, and cross disciplined in many different categories of operation.

GenY Materials: Whether olefin or bio-based, the custom polymer formulation could lose attractiveness.  Engineers could abandon the new design of materials with chemistry for more accessible technologies that alleviate material constraints with processing methods.

GenY Fabrication:  3D printing promises new and extremely custom fabrication that are uninhibited by classical machine tools or setup.  DIY design will empower individuals to create niche products for myriad markets.  And after this revolution 4D printing envisions the self-assembly of structures likened to proteins inside living bodies.

GenY Environment: Future consumers assert a greater demand for re-usability and a low environmental impact.  There is a less tolerance for waste in an ever shrinking planet with finite resource.

The manufacturing plants that are best adapted to the changing landscape will claim the lion’s share of consumer purchase.  The challenges will be non-trivial.  On the inside consumer products will require simple molecules that are biodegradable, easily formed, and bond-able.  And on the outside these products may take on radical forms, become regional fads, and short life-cycle.

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